Women's resilience, active participation, teamwork, and leadership are just a few of the factors driving data center innovation and efficiency.
Whether operational, technical, or executive roles, women play a key role in transforming this constantly evolving industry, especially in the era of the fourth industrial revolution and new technological trends, such as artificial intelligence, 5G, the Metaverse, and the Internet of Things.
Women’s participation in business digital transformation is crucial to improve productivity and competitiveness in Latin America and the Caribbean. The IDB report on the regional Gender Dimension in Digital Transformation indicates that a greater female presence in the value chain has positive economic impacts.
Furthermore, the report highlights that gender diversity in leadership styles improves the quality of decision-making and promotes innovation, which are essential in the digital age. In addition, this diversity adds a key human component to digital technologies, facilitating an ethical and inclusive transformation in the sector.
Women, Data Centers, and the Digital Revolution: A Triad with a Feminine Approach
In Latin America, women are demonstrating that talent has no gender. They are defying popular paradigms about women not excelling in STEM-related careers and are transforming how the predominantly male data center sector is perceived. With vision and determination, they are paving the way for greater inclusion and equity in a field that continues to grow and evolve rapidly. Get to know them here.
Adriana Rivera | MEXDC
Executive Director, Mexican Data Center Association (MEXDC)
Rosalinda Perez | Vertiv
Data Center Sales Manager, Vertiv LATAM
Heidy Bauer | Sonda
Director of Cloud & Data Center Services, SONDA Chile
How do We Pave the Way for Latin American Women in Stem Disciplines?
According to the World Economic Forum’s 2023 Global Gender Gap report, women in senior management roles (vice presidents and directors) for STEM is only 12.4%. In our vision, there are practices that can improve women’s access to STEM education, which would in turn build a path to professional positions in Latin America’s digital economy. Learn more.
Franciele Nogueira Ferreira Rosa | Scala Data Centers Brazil
Design Engineering Director
Camila Velloso | Vertiv
Operations Director, Vertiv Latin America
In Charge from the Production Line: Women Who Transform Data Centers
Production goes beyond simply a mechanical process. It requires a combination of talent, ingenuity, and passion for excellence. This is the story of extraordinary women who said yes to the challenge of a traditionally male-dominated field and showed that gender is not a factor in providing value. Learn More.
Macaria Sosa
Operator at the Reynosa plant
Marcela Guerrero
Industrial Engineer at the Monterrey plant
Priscila Lemus
Industrial Engineer at the Tijuana plant
The Feminine Face of Innovation: A Look at Daily Work in the Plant
Vertiv’s manufacturing plants located in Reynosa, Mexicali, Monterrey, and Tijuana are fundamental pieces in Vertiv’s global business strategy. From there, critical infrastructure solutions for data centers in the region are manufactured and distributed. But in the midst of all those pieces, components, and machines, there is a group of women who make a difference and add value to the production chain. Let’s take a look at their day-to-day role:
Let’s Meet Some of These Women Driving the Data Center Industry
At Vertiv, we recognize and celebrate these women’s valuable contribution to driving innovation and creativity in the data center industry.
“Breaking gender stereotypes is particularly crucial.”
“The virtue of combining multitasking, organization, concentration, and dedication allows us to manage the various demands of everyday life.”
“Choosing a career dominated by men did not prevent me from finishing my studies.”
“Throughout my life, leading and working side by side with men has taught me that a collaborative relationship is crucial.”
“It is important to know that, in this life, you can achieve what you set your mind to.”
“I am responsible for the assembled units that are sent to the customer according to their requested specifications. Sometimes it seems incredible that I have come this far. The most important thing is not to be afraid, and take on new challenges and opportunities.”
“Women are equally capable of completing the same work as men.”
“I never thought I would be able to do this type of work. However, I have proven to myself that I can, and this encourages me greatly.”
“My advice to you is to not be intimidated by any position or area of interest. Instead, prepare yourself in terms of skills, qualities, and technicalities.”
